Episode Summary:
Selling directly to consumers through ecommerce is a big challenge, and Secret Island has found a way to tap into their audience in a number of ways. Daniel Del Coro from Secret Island joins the Aquademia team today to talk about how they identify and target their audience.
About Aquademia Podcast:
Hosted by Global Seafood Alliance’s Shaun O’Loughlin, Justin Grant and Maddie Cassidy, Aquademia is your go-to podcast for a fresh take on all things seafood. Aquademia aims to educate consumers and industry professionals on how seafood is connected with the issues facing our planet, what consumers can do to help, and arm them with the knowledge to make better seafood choices. Each episode features interviews with professionals from varied disciplines to demonstrate how deeply seafood is connected with our world. From seafood industry professionals to environmental scientists to chefs, all voices are included and all listeners will find something interesting.