F*** IT
YEAH, WE SAID IT
People often think “farm” is a dirty word when it comes to choosing the source for their salmon.
The salmon farming industry has a complex history, but we’re here to set the record straight as to why this f-word is one that you should be looking for when shopping for salmon.
FISH
FARMING
IS…
THE GREENER WAY TO MEET PROTEIN DEMANDS
for a global population projected to reach 10 billion by 2050. 🤯
BETTER FOR WILD SALMON POPULATIONS
when less people rely on wild salmon for food, the more chances those stocks have to thrive.
MORE SUSTAINABLE THAN LAND FARMING
according to the National Oceanic Atmospheric Association (NOAA).
TRUTHS ABOUT OUR AQUACULTURE PRACTICES:
LOOK NO FURTHER & STFU*
*Stop the Farming Untruths!
TRUTH #1:
WE’RE PROUD TO F***
OUR AQUACULTURE PRACTICES:
balance personal and planetary needs.
TRUTH #2:
F***ING IS THE FUTURE
OUR AQUACULTURE PRACTICES:
minimize negative impact on the environment.
TRUTH #3:
TECHNOLOGY HELPS US F***
OUR AQUACULTURE PRACTICES:
maintain the environmental integrity of the region.
TRUTH #4:
HAPPY F***ING IS HEALTHY F***ING
OUR AQUACULTURE PRACTICES:
treat salmon humanely and create products better for you.
TRUTH #5:
F***ING CAN BE SUSTAINABLE
OUR AQUACULTURE PRACTICES:
have been honed with Earth’s future in mind.
WE’RE SHARING THE SECRETS OF SUSTAINABLE AQUACULTURE
Your Questions? We’ve answered them.
Still wondering why we love to f***?
Catch us on TikTok to find out why you should give a f*** about f***ed salmon.
